In order to reduce death and injury on Cumbrian roads (Improving the quality of life in Cumbria)

We will...

• Provide direction and leadership
• Work together to acheive an integrated action plan
• Encourage the public to take responsibility for their own safety
• Ensure that the Safer Roads for Cumbria brand is developed    

By...

• Developing a communication strategy
• Pooling resources and information
• Developing a better level of understanding of road traffic casualties
• Agreeing common targets
• Carrying out Performance Management
• Avoiding duplication of activities