The Safer Roads for Cumbria campaign is called "It wouldn't kill you" and highlights many factors affecting road accidents including for example drink and drugs, use of mobile phones, inappropriate speed and bad driving. 

The campaign is not an alternative to existing road safety initiatives, but a joint co-ordinated approach to reinforce and strengthen the road safety message in Cumbria.

Details of other campaigns run by Safer Roads for Cumbria are available using the links on the left.